Born and raised in Italy, I moved to the USA in late 1991 at the age of 19 to study a 4-year Bachelor of Science in Marketing on a scholarship.
After some work experience in the marketing research department of US Bank HQ in Minneapolis, in 1998 I decided to return to Europe to be closer to my family.
Here, I progressed my marketing and retail distribution management career in a mix of organizations from various industries (1998 – 2005). I also had the opportunity to join a 1-year education program in Strategic Marketing at CUOA Business School, a top post-graduate business school in Europe.
Thanks to the international focus of my roles, I got to travel the world and learnt to do business with many cultures, but I love a good challenge so in January 2006 I accepted the role of Marketing Manager (Global markets) with NuKorc, the second largest manufacturer in the world of plastic closures for the wine industry. Unexpectedly, what was supposed to be just a one-year professional experience became a permanent living choice!
In 2010 and at the verge of digital transformation, I joined the Adelaide Convention Centre as Marketing Manager. Following a world-class, $400M expansion of the Convention Centre, the creation of a number of very successful public events (such as the multi-awarded Cellar Door Festival) and the amalgamation with the Entertainment Centre and Coopers Stadium, I realized that nothing was going to match the 6 incredible years I had already spent there. It was time to move elsewhere.
In 2016 I joined RAA – Royal Automobile Club of SA, a multi-business membership organization that reaches 70% of the South Australian households. As Senior Manager- Product & Pricing of the Travel business, I was responsible for driving travel business strategy and commercial growth, an exciting role where I implemented extensive change and delivered “never-seen-before” P/L performance.
As of 2019, after taking some time off to tick some bucket list items, I have been on the hunt for the “next big hustle”, whatever that is. Very organically, I also, found myself being requested for strategy advice and 1:1 mentoring from various business people in my network. Through my association with Business SA, the SA Chamber of Commerce, since 2016 I have been mentoring start-ups and established businesses. Helping people succeed is a honor.
My passion for real marketing strategy has taken me to many places and has put me in contact with many people around the world. It is my joy to be able to continue to empower individuals and organizations with respect to their business aspirations through Strategia Toldi.