The Coronavirus has unleashed absolute chaos around the world. Many of us don’t have any experience in dealing with this magnitude of crisis, not professionally nor personally, but one thing that is absolutely crucial, and dare we say mandatory as a business, is to communicate clearly with your internal and external stakeholders. Communication; in its… Read More
In this 12 minutes video, I share 5 tips that have proved very useful in my career on how to ensure you always have social media content available and continue to connect with your audience.
The “future” of retail is omnichannel, let’s get that straight. It’s not wether you pick e-commerce over brick and mortar or vice versa, but rather how you integrate the two together. I have been in the marketing scene since the early ‘90s and I have seen a certain cycle over and over…In 1994, I had… Read More
In recent years I have observed increased attention on a very hot topic: Customer Experience Management (CXm). This is because organizations across various industries, especially those who operate in the retail environment, understand that we have moved out of the service economy and are well into the experience economy. It’s not that the customer was… Read More