How do you sell something that doesn’t exist (yet)?

In 2011, the SA Government announced the AUD$400 million redevelopment of the Adelaide Convention Centre. At that time (and for 6 years), I was in charge of their Marketing. The project consisted in a 2-stage redevelopment across 5 years and the two new buildings were launched respectively in 2015 and 2017.  The West Building opened… Read More

Why the retail experience must be omnichannel

The “future” of retail is omnichannel, let’s get that straight. It’s not wether you pick e-commerce over brick and mortar or vice versa, but rather how you integrate the two together. I have been in the marketing scene since the early ‘90s and I have seen a certain cycle over and over…In 1994, I had… Read More

How to get started on your CXM

In recent years I have observed increased attention on a very hot topic: Customer Experience Management (CXm). This is because organizations across various industries, especially those who operate in the retail environment, understand that we have moved out of the service economy and are well into the experience economy. It’s not that the customer was… Read More

Tips on developing overseas markets

From 2002 to 2010, I held 3 different roles that directly involved managing and growing sales activity through a network of independent retails, agents, clients and importers scattered across various countries in Europe, USA and Russia. It gave me the opportunity to develop skills in the area of people management, distribution management, market development, sales… Read More