In October 2016, I began my collaboration with RAA (Royal Automobile Club) as their Senior Manager for the Travel Product and Pricing department, managing through my team a portfolio worth several millions of dollars across 3 main categories: travel product (holidays, flights, hotels, cruises etc); travel shop product (luggage, pillows and 4000 other SKU) and… Read More
In 2011, the SA Government announced the AUD$400 million redevelopment of the Adelaide Convention Centre. At that time (and for 6 years), I was in charge of their Marketing. The project consisted in a 2-stage redevelopment across 5 years and the two new buildings were launched respectively in 2015 and 2017. The West Building opened… Read More
I had the pleasure of managing the marketing function at the Adelaide Convention Centre from 2010 to 2016 under the outstanding leadership of Alec Gilbert and Simon Burgess. Food was (is and always will be) central to the guest experience and represented a major revenue stake. However, we also realized that food was also the… Read More
The Coronavirus has unleashed absolute chaos around the world. Many of us don’t have any experience in dealing with this magnitude of crisis, not professionally nor personally, but one thing that is absolutely crucial, and dare we say mandatory as a business, is to communicate clearly with your internal and external stakeholders. Communication; in its… Read More
In this 12 minutes video, I share 5 tips that have proved very useful in my career on how to ensure you always have social media content available and continue to connect with your audience.
The “future” of retail is omnichannel, let’s get that straight. It’s not wether you pick e-commerce over brick and mortar or vice versa, but rather how you integrate the two together. I have been in the marketing scene since the early ‘90s and I have seen a certain cycle over and over…In 1994, I had… Read More
In recent years I have observed increased attention on a very hot topic: Customer Experience Management (CXm). This is because organizations across various industries, especially those who operate in the retail environment, understand that we have moved out of the service economy and are well into the experience economy. It’s not that the customer was… Read More