Events are very powerful “marketing tools” that can cut through your audience’ emotions by allowing them to experience your brand and what you have to offer in a way that nothing else you do marketing-wise has the power to do. If done well, they create high levels of “love” for your brand, create loyalty or… Read More

In October 2016, I began my collaboration with RAA (Royal Automobile Club) as their Senior Manager for the Travel Product and Pricing department, managing through my team a portfolio worth several millions of dollars across 3 main categories: travel product (holidays, flights, hotels, cruises etc); travel shop product (luggage, pillows and 4000 other SKU) and… Read More

In 2011, the SA Government announced the AUD$400 million redevelopment of the Adelaide Convention Centre. At that time (and for 6 years), I was in charge of their Marketing. The project consisted in a 2-stage redevelopment across 5 years and the two new buildings were launched respectively in 2015 and 2017.  The West Building opened… Read More

I had the pleasure of managing the marketing function at the Adelaide Convention Centre from 2010 to 2016 under the outstanding leadership of Alec Gilbert and Simon Burgess. Food was (is and always will be) central to the guest experience and represented a major revenue stake. However, we also realized that food was also the… Read More