How to grow your event

Events are very powerful “marketing tools” that can cut through your audience’ emotions by allowing them to experience your brand and what you have to offer in a way that nothing else you do marketing-wise has the power to do. If done well, they create high levels of “love” for your brand, create loyalty or… Read More

How do you sell something that doesn’t exist (yet)?

In 2011, the SA Government announced the AUD$400 million redevelopment of the Adelaide Convention Centre. At that time (and for 6 years), I was in charge of their Marketing. The project consisted in a 2-stage redevelopment across 5 years and the two new buildings were launched respectively in 2015 and 2017.  The West Building opened… Read More