How to Build Memorable Customer Experiences through Segmentation and Customer Journey Mapping

by Giovanna Toldi

What is this video workshop about?

In a fiercely competitive environment, businesses that put customers at the centre of their thinking have the opportunity to create truly distinctive experiences. This translates into business growth.

But how do you discriminate and chose the right target of people? And how do you dissect their journey throughout the buying cycle to ensure you possess a holistic understanding of their needs, emotions and behaviours? In other words, how do you build a fulfilling experience for your customers, one that makes them want to come back and advocate for you? What do you need to implement to make that happen?

What will you learn?

My online video workshop was built specifically to take businesses through a process that unpacks these answers. It’s a hand-on, workshop-style course where I replicate exactly what I do with my clients face to face and has been regarded as “an incredibly valuable exercise” (Jason Bird, General Manager National Wine Centre of Australia to name one). You’ll discover through my step-by-step practical approach how to use segmentation and customer journey mapping to understand customer behaviours, thoughts and emotions across interactions with your business and what you need to do in order to build and deliver additional value to your customers and distinguish yourself from your competitors.

By the end of the workshop, you will not only understand this process and be able to replicate it autonomously but importantly you will be left with an actual list of activities to implement and get started on your business transformation right away. It is not a theoretical or inspirational intellectual presentation that leaves you a little more knowledgeable but with no clue on what to do next. I’ve cut the fluff and the theories and packaged my extensive expertise in the marketing mix at your service and at a fraction of the cost.

Who is it for?

While I have implemented this workshop in large contexts as well, this online video version was designed specifically thinking about small-medium businesses that have limited or no resources and need something highly practical and tangible to implement right away. It is also very well suited for start-ups at business and marketing plan development stage.

Learn more about my video workshop on How to Build Memorable Customer Experiences through Segmentation and Customer Journey Mapping and take advantage of the Soft Launch Special Offer, just fill out the form below and I will be in touch.

As a passionate and dedicated small business mentor, I am well aware of the barriers that small businesses face every day and I wanted to provide something that you could easily understand and immediately use.